I’m a Coach, Senior Product Designer & Design Facilitator who blends human-centered thinking with digital product strategy. I help teams align through facilitated workshops, support personal and team growth through coaching, and craft thoughtful user experiences with care and attention to detail. I also speak on topics related to UX and Coaching, exploring where behavior, communication, and design intersect.

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+15 experience

Worked as a product designer in different markets. B2C, B2B, Sas, eCommerce, digital agencies and more.

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+10 workshops

Facilitating Design Sprints, Design Jams, Lightning Decision Jams, ideation sessions, and UX reviews.

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+2 as a Player coach

Balancing hands-on product design with mentoring, supporting junior designers, and fostering a strong design culture.

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My role in a team

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I bring a collaborative, curious, and strategic mindset to every team I join. I love connecting the dots between user needs and business goals, helping teams move from ambiguity to clarity. Whether it's contributing hands-on or facilitating alignment, I support teams in working smarter and designing with purpose.

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In recent years, I’ve also stepped into a player-coach role mentoring designers and helping shape a strong, user-centered design culture while staying actively involved in product work. I believe in working closely with peers, product teams, and stakeholders to foster shared ownership and continuous improvement.

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How i approach design in business

I believe in creating seamless experiences that empower users and drive business impact.

📊 Designing with data

Making decisions based on insights, not assumptions. I use both qualitative and quantitative research to uncover user needs, validate ideas early, and align product decisions with real-world behavior.

👨‍🏫 Facilitating collaboration

Aligning teams through workshops & facilitation. I create inclusive spaces where diverse perspectives come together to co-create, align on goals, and drive shared understanding.

💬 Validating fast

Prototyping, testing, and refining for the best outcomes. I believe in building quickly, learning early, and improving based on real user feedback.

👨‍👩‍👧‍👦 Empowering teams

Helping organizations embrace user-centric thinking. I support teams in building a shared UX mindset, fostering autonomy, and embedding design practices into everyday decision-making.

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Some of my skills

Skills (1)

My latest certifications

Education (3)

Companies i worked with

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